MINI Takes The States 2008! Registration now Open!

If you are a new MINI Owner, a non-MINI owner, or just been living under the overpass the last two years, you may be saying "what is 'MINI Takes The States'?" In my own words, it's a four-part, nationwide party sponsored by good ol' MINI USA! In their words...

Two years ago, MINI Takes the States motored coast-to-coast with thousands of MINI Owners and enthusiasts joining up for a legendary motoring extravaganza. This year, though, everyone hoped even more folks could get in on the fun. So MINI owners voted to visit four U.S. cities for four separate weekends of good times, including the chance to drive a MINI on an aggressive autocross course.

Plus, the net proceeds from registration fees are all going to help out a regional MINI Motoring Hearts ™ charitable organization. So mark your calendars for one or more of these unforgettable events, register today and start picking your co-pilots...

Highlights in each city will include:

* MINI Parking Corral at festival grounds
* MINI-Autocross Test Drive
* Live festival entertainment
* Headliner band Saturday night
* The “Bootload of Fun Zone” with activities for all ages
* MINI Vendor Village
* An official MTTS Welcome Kit for each paid attendee
* Friday night Meet & Greet (MINI Owners only)
* Rise and Shine Saturday Rally (MINI Owners only)


And the list goes on! (click here for the rest)...

This event takes place in MIAMI, BOSTON, CHICAGO, and L.A. Now, here's the kicker- EVERYONE IS INVITED – EVEN IF YOU DON’T OWN A MINI!!

Now that's marketing, baby!

MiniTakesTheStates.com

Review: Street Tuner Challenge (Season Two)

DISCLAIMER: I hate mainstream media. I never listen to the radio, rarely go to the movies, and I canceled my Cable subscription 4 years ago and haven't looked back. I'm certainly not the guy you want to review a TV show!


However, now three episodes into "Street Tuner Challenge", I think I've got a pretty good idea of the show enough to provide a few comments. Good or bad, I already know what the finished cars will at least look like, which makes it interesting to watch the show for "show's sake".

Episode One struck me as very MTV-wannabe, very "16-28 male", visually speaking- plenty of seizure-inducing jump-cuts and "ass-high" camera angles (not my word) to suit the Red Bull generation. "Certainly not produced with diehard tuners, racers, or even show-car fans in mind" I said. I found myself hoping for a couple commercials just to remind me I was watching mainstream media.

Episode Two toned it down a bit- Having met most of the FBR guys on many occasions- and I'll admit they're not the staunchest crew out there- in my opinion the production thus far taints the seriousness in which they take the actual under-the-hood aspects of their products in favor of the over-the-top visual designs Hollywood loves so much (the fact that they insist on referring to the FBR team as "the hollywood team" kinda says it right there). Fireball Tim certainly knows how to work the camera and certainly ads to the entertainment value of the show, so it makes for good TV I guess. I really wish I knew more about the other crews and could compare their "treatment".

This week I saw Episode Three and what I percieve as a huge change in direction- Namely, semi-educational? Watching folks remove and disassemble brand new engines and trannys, just to rebuilt them- explaining each step in detail? My friend walks in from the kitchen, stands there for a sec, and says, "Is this the same show?" I was thinking the same thing!

As a fairly new car "enthusiast", I like the different directions each shop is taking their cars and the persona to match is cool too (can you say "executive pre-production meeting"?). As each episode focuses on a different aspevct of building a tuner car- from what I've seen thus far, I think the show will get better (i.e. less camp, more technical) as the season progresses.

At the end of the day, it's just another "reality" TV show designed to space out the commercials and make me think Smirnoff Ice isn't just another flavored malt beverage. If my friend remembers to TiVo them I'll probably watch the rest of the episodes just to give STC/Speed Channel the numbers and validate the MINI brand. (Wow- I could be blatantly pimping my own online show right now, but I got C+ in Marketing!)

As a non-TV-watcher I am interested in other "reviews" of the show as a whole, and if possible, from some of the folks who may be associated with the other teams. As per NDA terms of course.

MINI by Fireballed!
EVO by Skunk2
Focus by FocusSport

streettunerchallenge.tv

Pursuit MINI @ SEMA 2007, by Team Fireballed®

Most die-hard MINI fans have already seen the results of Team Fireballed's entry for the 2007 Street Tuner Challenge on the Speed Channel, unofficially dubbed the "Pursuit MINI" or, the "World's Fastest Show MINI". However, as a diehard MINI fan, I couldn't NOT blog it too, now could I?

Check the official Fireball Tim blog for the inside scoop and a slew of "behind the scenes" clips of the making of yet another one-of-a-kind Team Fireballed® showstopper.

FireballTim.com - SEMA.org - STCMINI.com

MOTOR-TOBER 2007!

What a novel concept- October as "National Get Out and do Something Fun with Your MINI Month?", sponsored by "your local MINI dealer"? Sheer Genius! Of course, I already knew about the Mountain Rally going on in my vicinity like, three months ago. Alas the pesky day job... :(

Oh yeah, and don't forget to sign "The Waiver"
(Click for closer view.)

Waiver and MOTOR-Tober event listing, available at your local MINI Dealer and MINIUSA.com)

The Call

You should really watch this short film. You should also have a high-speed internet connection.

The Call - PirelliFilm.com