If you are a new MINI Owner, a non-MINI owner, or just been living under the overpass the last two years, you may be saying "what is 'MINI Takes The States'?" In my own words, it's a four-part, nationwide party sponsored by good ol' MINI USA! In their words...
Two years ago, MINI Takes the States motored coast-to-coast with thousands of MINI Owners and enthusiasts joining up for a legendary motoring extravaganza. This year, though, everyone hoped even more folks could get in on the fun. So MINI owners voted to visit four U.S. cities for four separate weekends of good times, including the chance to drive a MINI on an aggressive autocross course.
Plus, the net proceeds from registration fees are all going to help out a regional MINI Motoring Hearts ™ charitable organization. So mark your calendars for one or more of these unforgettable events, register today and start picking your co-pilots...
Highlights in each city will include:
* MINI Parking Corral at festival grounds
* MINI-Autocross Test Drive
* Live festival entertainment
* Headliner band Saturday night
* The “Bootload of Fun Zone” with activities for all ages
* MINI Vendor Village
* An official MTTS Welcome Kit for each paid attendee
* Friday night Meet & Greet (MINI Owners only)
* Rise and Shine Saturday Rally (MINI Owners only)
And the list goes on! (click here for the rest)...
This event takes place in MIAMI, BOSTON, CHICAGO, and L.A. Now, here's the kicker- EVERYONE IS INVITED – EVEN IF YOU DON’T OWN A MINI!!
Now that's marketing, baby!
